Online Travel Industry And Online Travel Agency Tourism Essay

Online touch off manuf movementuring And Online trip up style Tourism EssayIn Europe, consumers typic eithery set out at least 4 weeks of pass time annu entirelyy comp ared to just 1 or 2 weeks for the average American that spells multiple trips entertained e truly year. It should come as no surprise then that online last growth rates re main remote higher(prenominal) every overseas And then theres Asia. Fifteen years ago, few consumers in India and China could afford to pop off outside their home nations. But thanks to a rising middle-class consumer, Asians are increasingly deceaseing both domestically and abroad. In fact, according to the China Daily newspaper, international break has grown more than 50-fold in the past two decades.Rapid growth in the online prompt business has answered fuel impressive gross sales gains for a handful of online travel companies. But thats only half the story online travel web commits are also far more profitable than traditional of fline travel agency operations. The reason is simple scalability. Specifically, when a traditional travel agency wishes to expand, it has to hire more agents. Meanwhile, expanding abroad requires oscilloscope up a local office with agents speaking the local language, and that type of infrastructure can take off expensive.But in the online world, once a website is designed and set up, it can handle a tremendous occur of users. Growth in sales does non necessarily require commensurate growth in the labor force a handful of website designers and technicians can note the site regardless of the number of nodes served. This scalability is behind the fat profit margins enjoyed by online travel firms.Travel and tourism are among the biggest industries world colossal, and more than 80 percent of the travel sold in the United States is now purchased online. With more consumers using the Internet to plan their vacation getaways, online travel agencies subscribe been growing in popular ity, helping to increase business in the travel industry overall. Aside from recording travel packages, m whatsoever travelers go online in search of travel reviews before making a final decision slightly their choices. Reports show that more travelers who have traditionally booked trips offline are checking out vacation stopping points, as well as travel and hotel rates, online.India ContextThe Indian ScenarioThe online travel market in India has witnessed tremendous growth and is attracting large number of national and international players. Private equity players have made huge investments in the online travel agency (OTA) segment in the past few years. about facts Total tickets available for sale (Only Domestic) per day are 275,680Total Ticket Sold by all OTAs per day = 51,690Market size for Indian OTA Industry in Domestic Flights 9000 crores approximatelyNearly 40% of the tickets sold are through OTA.On an average, every aircraft in India does 5.6 outflows per dayIf airlin es could further manage avenue optimization and do 1 more flight per day, at 6.6 flights per day, OTA Industry Sales leave alone be up by 15%The first online doorway for India was Indiatimes.com launched in the year 2002. Subsequently the following companies joined the bandwagon.Indiatimes 2002Make my spark off.com 2005Yatra.com 2006Travel Guru 2006In the pages that follow we will research on one of the most prospered confederacy in India in this Industry which is Make my trip.com.About the comp some(prenominal) and the respective concepts, impact, futureNurtured from the seed of a single great idea to gift the traveller MakeMyTrip went on to pioneer the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry over the years. This is the story of MakeMyTrip, Indias Online Travel Leader.MakeMyTrip.com, Indias leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to prolong a range of top hat-value intersections and services along with cutting-edge technology and dedicated round-the-clock customer support.After consolidating its position in the market as a brand recognised for its reliability and transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005.With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be empowered by a few mouse clicksMakeMyTrips rise has been lead by the vision and the spirit of each one of its employees, for whom no idea was too big and no problem too difficult.With untiring innovation and determination, MakeMyTrip proactively began t o diversify its product offering, adding a variety of online and offline products and services. MakeMyTrip also stayed out front of the curve by continually evolving its technology to have-to doe with the ever changing demands of the rapidly developing global travel market.Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of its offline businesses equivalent its franchises and affiliates simultaneously, augmenting the brands already strong retail front man further.Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the undisputed online leader, with its share of the travel market extending to more than 50% of all online sales, a fact evinced by the trust placed in it by millions of clever customers.Remaining reliable, efficient and at the forefront of technology, MakeMyTrip s commitment and customer-centricity allows it to better understand and provide for its customers diverse needs and wants, and deliver consistently. With dedicated 247 customer support and offices in 20 cities across India and 2 international offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for you, whenever and wherever.MakeMyTrip Limited, the parent company of MakeMyTrip (India) Private Limited and MakeMyTrip.com Inc., Indias largest online travel company1, today announced that it has priced its initial public offering of 5,000,000 ordinary shares at a price of USD14per share. The companys ordinary shares will begin trading on the NASDAQ spherical Market on 12 Aug 2010 under the symbol MMYT.The companys services and products include air tickets, customized holiday packages, hotel booking, railway tickets, bus tickets, car hire and facilitating access to travel insurance policy. Through its primary website, www.makemytrip.com , and new(prenominal) technology-enhanced platforms, the company provides access to all major domestic full-service and low-cost airlines operating in India, all major airlines operating to and from India, over 4,000 hotels in India and a wide selection of hotels outside India, Indian Railways and several major Indian bus operatorMakemytrip.coms three-month global Alexa traffic rank is 1,823. Visitors to the site spend roughly 51 seconds on each pageview and a total of three minutes on the site during each visit. It is located in India. some 43% of visits to the site are bounces (one pageview only). Makemytrip.com has been online for more than ten years.MakeMyTrips ProductsInternational and Domestic Air Tickets, Holiday Packages and HotelsDomestic Bus and Rail TicketsPrivate Car and ward-heeler RentalsMICE (Meetings, Incentives, Conferences Exhibitions)B2B and Affiliate ServicesManagementA young company that has quickly become the leading travel service provider in India and the most believe name in the industry, MakeMyTrips spectacular success is in no small pgraphics due to the unblinking vision of its senior management team and the inscription of its employees. MakeMyTrip employs over 700 Trippers from the travel, tourism, hospitality and technology industries.Deep Kalra weaken Chief Executive OfficerMohit GuptaChief Marketing OfficerRajnish KapurChief Innovation OfficerMukesh SinghSenior Vice President Technology growingAnand KandadaiSenior Vice President Outbound ToursKeyur JoshiCo-Founder Chief Operating OfficerRajesh MagowCo-Founder Chief Financial OfficerAmit SomaniChief Products OfficerAmit SaberwalSenior Vice President Retail and Business festeringRohit HasteerVice President Human ResourcesSummaryNameAgeSinceCurrent PositionKalra, Deep41Chairman of the Board, Chief Executive OfficerMagow, Rajesh41 assemblage Chief Financial OfficerSingh, Mukesh342009Senior Vice President Technology DepartmentJoshi, Keyur37Group Chief Operating Officer Gupta, Mohit36Group Chief Marketing OfficerSomani, Amit382010Group Chief Products OfficerAdusumalli, Ravi342005DirectorAggarwal, Sanjeev502006DirectorGuleri, Aditya452007DirectorWolf, Philip542005DirectorGowrea, Gyaneshwarnath442009DirectorJanally, Mohammad272009DirectorGour, Vivek472010Independent DirectorLalonde, Frederic372006Independent DirectorMakeMyTrip ValuesWe, at MakeMyTrip, abide by our companys core values in our every endeavour. It is these values that have taken us where we have been and will take us where we are going virtuousness We must strive for excellence in whatever we do. Focus on continuous improvement in interactions with people, efficiency of processes, and the wellbeing of the organization.Customer Centricity We must maintain focus on our customers, both inherent external, by giving them priority. Strive to exceed their expectations in terms of the value and tint delivered.Integrity We must correspond consistency between our words and actions, always del ivering what we commit. We can thereby maintain transparency, trust and accountability.Accountability We must feel responsible and accountable for the commitments we make and the quality of the results we deliver to all our stakeholders.Innovation We must continually apply intelligence, reason and technology to our incline and environment. This will allow us to take informed risks and sensation new ideas to improve our business as well as the community.TeamworkWe must foster an environment wherein we can efficiently utilise the abilities of all team members to light upon goals. We should work on the premise that the whole is greater than the sum of the parts.emailprotected We must create and maintain an atmosphere of fun while at work, making work a happy place we can all look forward to.EmpowermentWe must give fellow colleagues the opportunity and freedom to think and act in ways that will allow them to get the job done, and yet be consistent with the processes laid down.Passion for Winning We must have a can do attitude, not take no for an answer and believe that nothing is impossible. This will allow us to work relentlessly toward achieving our goals and honouring our commitments.Respect for the great unwashed We must give everyone, with whom we interact, respect and consideration.Awards RecognitionNot without reason, MakeMyTrip has garnered the trust of over two million satisfied customers as well as the respect and encomium of the entire travel industry and business world.Travel Business Great Places To Work 2010 2nd Best Company to Work for 1 in professional ServicesSuperbrand India 2009-10Great Places To Work 2009 2 in Professional ServicesBest Travel Website CNBC Awaaz 2008-09Most Visited Travel Website comScore 2005-09Most Preferred Online Travel Agency Travel Biz Monitor Survey 2008Number One Online Travel Agency JuxtConsult 2008Gold and Silver Abby Award 2007-08Among the Top Ten Websites visited by Indians comScore 2007 put up World Travel Awards WTA 2007Among 100 IT Innovators NASSCOM 2007Best Online Travel Company Galileo Express Travel World 2007Emerging India Award ICICI Bank CNBC TV18 2006Asias Hottest Technology Startup violent Herring 2006Airline Air Canada striking Performance 2008Singapore Airlines Top Passenger Agent 2007-08British Airways Outstanding Revenue Contribution 2007-08Air Mauritius wholly India Top Ten Agent//Top North India Sales Award 2006-07//2007-08Cathay Pacific Outstanding Performance 2007Malaysia Airlines Top Agent Award 2007Lufthansa Outstanding Performance 2006-07Kingfisher Airlines Outstanding Performance 2006-07Indian Airlines Achieving Highest Domestic Passenger Sales 2006-07Air India Outstanding Contribution to Passenger Sales 2005-06 green Airways Award of integrity 2005-06Gulf Air Continuous SupportImpactThere was a time when Indian families would plan their annual trip six months in advance, after(prenominal) spending long, sweat y hours queuing up in front of ticket booths. It sure wasnt easy.But in 2005, Deep Kalra, CEO and founder of MakeMyTrip.com, changed all that. He brought the concept of Online Travel Agents (OTA) to India and revolutionized the way the Indian middle class travels and plans their vacation.Today, the rise of Internet credibility coupled with falling rates of air travel has helped OTAs catapult to glorious success. And with a turnover of Rs 2,200 crore, MakeMyTrip.com has been a pioneer in the OTA success story. With over 50 percent market share, its the single most recognized and trusted player in the OTA industry.FutureFUTURE Focus on Advertising StrategyAim of MMT is to establish the brand. The focus is not just to provide squalid tickets. Advertising helps in getting your message across to the nates audience more effectively. And with more and more players entering the segment, it is necessary to advertise to ensure you have captured sufficient mind-share. Again, the product bask et that MMT offer is growing and our customers have to be updated accordingly.Expansion of Capacity MMT is trying to expand capacity with caution, especially because the sector is capex hungry for the suppliers. We, at MakeMyTrip, have learnt that our suppliers are very important. Unless we make sure our suppliers business is profitable, we wint be profitable.Revenue breakup between MMT businessesBetween hotel and air, air captures a much higher percentage two-thirds of MMT business. But other product lines are growing fast, especially hotels and buses. The effort is to reduce reliance on a single line of business. piece of music MMT lead the sector in terms of air tickets, MMT are continuously focusing on non-air products to increase their share of revenue as well.competing playersTravelguru A new online travel solutions destination, Travel Guru India has set the benchmark in the industry. With our affordable plane tickets and air tickets reservations, our travel gurus offer t he most economical solution for every travel need. The travel guru mantra is ground on the concept of making air tickets reservations an easy and quick process for every traveller. With the help of travel gurus, travellers can access the best fares for Travel Guru India and Travel Guru international holidays, business trips and corporate travel. The Travel Guru signature services guarantee a trip of a lifetime to any destination in India or across the globeA trendsetter in the travel industry travel guru com offers the benefits of safe, comfortable and convenient travel at affordable fares. At travel guru com travellers can book affordable plane tickets and make domestic and international air tickets reservations. The travel gurus can also assist you with selecting a terrific hotel to complement the travel guru air booking service. Just log on to travel guru com to book affordable plane tickets and hotel rooms for worldwide destinations. Get all the benefits of the travel guru ser vices with just the click of a mouseWith Travel Guru India and Travel Guru international have a range of unmatched services at your fingertips. The Travel Guru services includeAir ticket Booking Travellers can search for, compare prices and book affordable plane tickets for their chosen sectors of travel at the website. You have a comprehensive choice of airlines for low-cost, affordable plane tickets as well as for full-service airlines. Once youve made your selection just click for any air tickets reservations. Leave the rest to the travel gurus and get set to take off into the skies.Hotel Reservations While on holiday come home to a princely hotel, at affordable rates. Travel Guru offers include domestic and international hotels at discounted rates with no compromise on quality, services and comfort. Take your pick from the wide selection of premium hotels that include Travel Guru India and Travel Guru International options and get your Travel Guru booking in an instantYatra-Yat ra Holiday Lounge is a premium, one-stop-shop for all your travel needs. Located at a convenient point within your city, the Yatra Lounge is where customers can walk in and plan their travel in secretiveness and comfort.When you visit a Lounge, a trained Yatra Travel Experts assists you with all aspects of your travel booking flight tickets, hotels, cars, buses or holidays. We can even assist you with travel insurance and visa processing. The Yatra Travel Experts can also help you create customized holiday packages.The Holiday Lounges are open from 1000 am to 700 pm, Monday to Saturday.Cleartrip-MyTripYatra is dedicated to help customers to build their clear trip and cruise along with their Yatra to nirvana. As our name suggests Yatra we extend our services to provide facility for convenience of our clients to choose gamut of services like cheap air tickets on air Deccan, jet airways, Indian airlines, spice jet airlines, and air India. My Trip Yatra is a unique concept of taking of fers from assorted online travel agents like makemytrip.com, cleartrip.com, yatra.com, travelguru.com to their customers. There are online discounts with cheap flights and hotels across the globe. Here you are free to see cheap fares, discount on airlines, offers on hotel bookings, holidays, at affordable prices for your yatra. For Cheap Air travel trip or planning Goa holidays, or looking a hotel in Goa, our way of make my trip endows you the adventure to make your own cleartrip. We will add cheap hotels across the country and keep on adding different destinations like cheap flights from Delhi to Mumbai, cheap flights from Mumbai to Delhi starting from calciferol Indian Rupees.Coimbtaore FlightsAizawl FlightsColombo flightsIn order to spread wings of My Trip Yatra, we have affiliated ourselves with Yatra.com, one of the leading travel agents of India. Yatra.com provides cheap flights of Air Deccan, Indigo airlines, Spicejet airlines, Jet airways, Kingfisher airlines, paramount a irways, go air, jetlite airline (formerly known as air Sahara airlines). Yatra.com provides unique features of At Yatra, we pay for your flights delay offers, thank you coupon code worth RS 250 if you book again with Yatra.com, various cash back offers with ICICI bank, Master Card, etc.Yatra.com also provides Yatra miles a proprietary product to redeem those miles against discount on cheap flights, cheap hotels, holidays and other packages much(prenominal) as Honeymoon packages, adventure packages. Yatra.com has been funded by Network 18 group that operates online websites like Moneycontrol.com, storeguru.com, buzz18.com, josh18.com, ibnlive.com, indiwo.com etc. It has also been funded by Reliance anil Dhirubhai Ambani group. We are proud to be an affiliate of Yatra online Pvt. Ltd. Yatra online has given us platform to promote their products online. Yatra online makes seamless transaction of products like flights, hotels, holidays, Buses, and cars. Yatra online thru its website Ya tra.com makes a perfect partner to any online travel agent.Cleartrip is premier travel company of India that offers exclusive facility to travelers in planning of your trip. You can plan your holiday or business trips with Cleartrip and you will get many advantages over other travel planners.Cleartrip provides many benefits to travelers such as expediency, various options for booking, great competitive prices and in-depth details of many travel options, destinations and support. You can book flights, hotels, train tickets, complete holiday packages, travel insurance and much more from Cleartrip. Cleartrip provides booking facility for over 5,500 domestic hotels and around 109,000 international hotels.Clear Trip was launched on 4 July, 2006 and within a span of 4 years it has established itself as a premier travel planner company. Cleartrip start providing SMS based ticketing service that allows you to book tickets using mobile phones. From 2008, clear trip also started providing rai l tickets in India with cooperation with IRCTC (Indian Railway Catering and Tourism Corporation).Clear Trip has won many awards for its great services. It was given best travel website award in 2006 and 2007 consecutively. Clear trip is known as Google of Travel Websites as it provides tons of utile information about travel sector. In 2007 it also won the prize of most user friendly website of travel sector. Since its inception in 2006, Cleartrip has become a market leader in travel sector for providing simplest and most diverse travel planning options and best deals. You can get higher discounts on flight tickets if you choose Clear trip as your travel planner.Getting travel and tourism information had never been so easy before Cleartrip. You can decree every specific detail about all cities in India along with travel options available, hotel available in that city, flight services, car rental services and main tourist attractions in that city.Online flight ticket booking is very easy with Clear trip services. You can just feed the departure and arrival destinations and timings and its internal search engine will provide you a detailed list of all flights available for your journey. You can easily compare flights of different service providers such as Jet Airways, GoAir, kingfisher, Air India and many more. If you are booking your tickets well in advance then you can also get many Cleartrip offers that will help you to save huge money on your travel.Cleartrip started its operation with a goal of making journey planning easier and hassle free and with its state of the art services it has surely achieved its goal and continue to growing with a fast pace.use the company balance sheet 3 yearsfor the references and figures figures could be sales volume, business volume, market penetration, product mix, pricing of the product over the years v/s competitionCustomer Profile end users who are they- customer opinionIn a cut-throat industry like OTA, how do you ma intain competitive advantage?Deep Kalra, Founder CEOCreating an experience for the customer is very important. Every OTA player today is focusing on providing more value for the customers time and money.The focus this year for MakeMyTrip is to move beyond customer satisfaction and towards creating customer delight. Also, we take pride in our customer relations we have customer testimonials that speak very highly of our customer care executives.Being ahead on the technology curve is what gives us an edge. Its very important to keep on upgrading and reinventing new processes to enhance customer experience.Whats behind your advertising strategy?Deep Kalra, Founder CEOIts very important to establish the brand. For us, the focus is not just to provide cheap tickets. Advertising helps in getting your message across to the target audience more effectively. And with more and more players entering the segment, it is necessary to advertise to ensure you have captured sufficient mind-share. Ag ain, the product basket that we offer is growing and our customers have to be updated accordingly.Whats the revenue breakup between your businesses?Deep Kalra, Founder CEOBetween hotel and air, air captures a much higher percentage two-thirds of our business. But other product lines are growing fast, especially hotels and buses. The effort is to reduce reliance on a single line of business. While we lead the sector in terms of air tickets, we are continuously focusing on non-air products to increase their share of revenue as well.CriticismSome customers complain about Makemytrip not giving the complete terms of ticket (baggage allowed, flexibility to change date of travel or cancel the ticket) before booking the ticket. Some complain about false promises before booking the ticket. They warn potential customers to get the terms of the ticket in writing or email before going ahead with the phone booking. Refunds to credit cards are sometimes delayed. It is believed that calls to cus tomer care in case of booked tickets is low priority in call queues compared to calls to demoralise tickets. There is undue delay in getting service in case of getting help on already booked ticket. The escalation process in case of complaints is not published on their website. Estimated waiting period or the position in the call queue is not announced. Other customers have warned that the websites desire It Or Not promotion is indeed too good to be true. While MakeMyTrip promises you free domestic air travel once youve arrived in Inda, all such air travel must be booked 21 days in advance of the trip. And even if you attempt to arrange it that far in advance,Make My Tripmakes this process very difficult, if not impossible. You will be booked on overnight flights, trips that should take three hours will wind up taking two days, and in some cases you will wind up paying taxes and fees that exceed the actual cost of the ticket, had you booked it yourself.Customer OpinionAs per vario us feeback posted on the website following is the broad feeback given The call centre agents are well trained and they know their jobPhone / vocalise Menu is customer friendlyQuick Customer responses where required on email